My Twitter stream has just exploded into life, with lots of positive tweets about the new Save the Children ad. It's very good.
It's quite apt that it ran in the middle of X Factor. After all, Mr Cowell was the person that taught us all that text and telly are a really good way to make a LOT of money.
Wow @savethechildren. Brilliant new ad. Proud to be involved in your fundraising.
— Fiona Pattison (@fiona_pattison) November 24, 2012
How can anyone NOT text Save to 70008? Do it and Save the Children can help children wake to a better tomorrow.
— NadsBads (@NadsBads) November 24, 2012
Wow. Another stunning TV ad from @savechildrenuk. Beautifully made. #wewontrest
— Clare Wilson (@Clare1138) November 24, 2012
Just seen the latest @savechildrenuk tv appeal - very powerful... (and yeah, that does mean I'm watching #xfactor)
— Lianne Howard-Dace (@ycharity) November 24, 2012
A well placed ad from @savethechildren during #xfactor break #fundraising #donatenow
— gurvinder (@guvgregson) November 24, 2012