Tuesday, 31 May 2016

Monday, 30 May 2016

Telling a story simply...


You've probably guessed that I'm increasingly in awe of the people at MSF.

The humanitarian crisis in Europe has really touched me, so I've been researching and engaging with a lot of organisations who are working there to help.

MSF are the organisation who have impressed me the most for a whole range of reasons.

One of them is they way they are telling the story of what they are doing and the people they are helping.

It's positive when it can be, heartbreaking when it's heartbreaking and most of all - it feels authentic. So whether it's updates from their boat in the Mediterranean or stories from the camps in Europe, they are telling stories in an authentic voice in a way that's grabbing my attention.

I don't know the internal workings of MSF, but I can only assume that to deliver this masterclass in digital communications they've kept it simple. It's clear they trust their staff to tell the story in real time, that they're looking for the human stories and that they recognise that the simple tools of Facebook, Instagram and Twitter are invaluable in building communities and support around the issues. We can all learn a lot from them.

More great examples follow...














Syrian refugee, Elham holds her son Ahmad in their makeshift home, they have found temporary safety in Kafar Kahel informal settlement



Monday, 23 May 2016

MobileMagic: The don't encourage the Donald edition...




Android Pay launches in the UK to rival Apple and Samsung Pay. Finally. With both Android and Apple now offering NFC payments we might start to see some fundraising innovation here.


99check Lets Your Kids Check In With a Selfie. The best ideas come when we focus on existing behaviours. I don’t love this idea, but I do love the thinking...


With the iPhone SE, Apple has stumbled upon the product customers actually want. Makes for an interesting read. Who wants fancy when function really will do just fine.

Is Personal Sharing Leaving Facebook For Dark Social? Yes! When Ali from BSD used the phrase Dark Social the other day I styled it out, but on the inside I was like ‘YES!’ I really believe in this. We’re going to be doing a lot with this. Don’t scoff, it will be very important to us all very soon.

Facebook ad sales to overtake Channel 4 and Sky in the UK. What’s that you say? Inserts not working as well for you??

Donald Trump really wants you to text his name to 88022. But will he ever text back? I don’t know why I included this one. I can’t get past the word Trump. Don’t read it. Don’t encourage him.

Saturday, 14 May 2016

Still The Most Shocking Second A Day



I'm a bit late to this as I've been away. Berlin then Warsaw if you're interested.

At some point on that trip I saw this via a tweet and it blew me away.

Very emotional and very believable.

And later I saw this from MSF. It shows yet again what a classy organisation they are. How many other organisations would share another's campaign. Not many, that's how many. It's a small act, but stuff like this gives me hope.