Sunday, 14 June 2015

MobileMagic: the no title edition...

The digital divide goes mobile. Teens without smartphones are falling behind.

EyeWitness app lets smartphones report war crimes. This is just so clever. 

In 2020 6.1 Billion People Will Use A Smartphone. The levels of global connection to the internet aren’t ever going to come down.

A New Era Of Messaging. WhatsApp is now 50% bigger than global SMS… Soon all the smart people will be adding WhatApp share buttons. Some already have.

Millennials Depends On Facebook For Political News. All of my breaking news comes from Twitter. All of it.

Block shock. See, the trouble with tech is that anyone can do it...

Blood donors in Sweden get a text message whenever their blood saves someone's life. Yes. I know you’ve already seen it. But it’s brilliant.

Texts from Hillary is live. Only works in the USA mind.

All the other editions can be found here.

Beautiful, funny & sad.

Take a few moments out of your busy life to sit back in your chair and watch this.

DOTTY from Brett and Mick on Vimeo.

It's a beautiful short film about Dotty and her desire to send her daughter a text message. Both funny and sad.

Makes you think.

Wednesday, 3 June 2015

MobileMagic: the Munich Airport edition

A photo posted by Paul de Gregorio (@degregoriopaul) on

JustGiving users can now share donations using WhatsApp. As you’ve probably guessed I have a growing obsession with WhatsApp.

Mobile Isn’t Killing the Desktop Internet. We’re just using the Internet more than ever. An interesting angle on a conference clichè

Half of UK homes turn to tablets. Bit of a confession, but I never really got on with mine. 

Saturday, 23 May 2015

More than matching collars and cuffs...

Everywhere I’ve been this week fundraising types have been talking about integration.

It’s a word that can be dropped into any fundraising conversation to make the person that dropped it appear really smart.

It’s a word that is meaningless unless everyone in the conversation has a common understanding of what it means.

I think integration for campaigns means… 

Having a clear and single minded proposition.
One that can be articulated in many ways in many places to many people.

Integration is not…

A logo.
A visual identity.
A strapline.

If you are integrating well you’re communicating the same thing across multiple channels to multiple audiences in a variety of executions. And everyone gets it.

If you’re integrating well all your colleagues and all your agencies get it and are producing work that effortlessly feels part of your campaign. Most importantly it doesn’t need to be explained.

Good integration is more than matching collars and cuffs.