Sunday, 25 January 2015

A short story about my mum...

I'd like to tell you a really short story.

It's a true story.

My Mum went to Argos when she was pregnant with my sister, that must have been 1983.

She was there to buy an exercise bike.

She was a very frequent Argos customer. She loved it there. She went a lot and used to spend a lot of money there.

She was very very pregnant. The exercise bike was a big and heavy thing.

So she asked the bloke behind the counter to help her with the big and heavy exercise bike to her car.

He said no. So she did it herself. She didn't make 'much' of a fuss.

That was 32 years ago.

She hasn't spent a single penny in any Argos shop ever since and she tells anyone who will listen not to either.

Nobody at Argos knows this. I'm only mentioning it now because she was going on about it again last night over dinner.

Customer service matters,  in our world we call it Supporter Service, if we get it wrong it will cost us a lot of money and we will never know why.

Wednesday, 21 January 2015

All the digital stats you could ever want... (for now anyway...)

The lovely people at We Are Social have been at it again. This time they have compiled all the stats related to digital you could ever need into one monster slideshow.

The headlines...

You should flick through their blog as it's a brilliant resource for all things digital.

Sunday, 11 January 2015

Oh. A selfie in a football match.

Anyone think the mobile phone will catch on?

Saturday, 10 January 2015

Yes. Yes we do other stuff while watching TV

An ace presentation full of stats, facts and opinions about the phenomenon of 'messing about on your phone' while the telly is on.

Wednesday, 7 January 2015

MobileMagic: The something about 2015 edition

Instagram now has 300m users sharing 70m photos and videos a day. Someone who I thought was wise said it would never catch on. More users than Twitter tho…

1 in 5 Apps Are Used Once and Never Used Again. Includes stats like ‘Users spend on average five minutes and 42 seconds in an app, with 11.5 monthly launches per app on average every month’ and an INFOGRAPHIC. It’s like it’s still Christmas…

The ultimate form of personalisation? We can do this. Let’s do more of this.

The text message turns 22, but are its days numbered? A great article. If you can’t be bothered to read it (you should read it) the answer to the question is no.

More great mobile based cancer research from Cancer Research UK… Gamified cancer research harnesses the power of the crowd.

Mobile phones: Crackberries. Yes we are addicted. Good stuff from the Economist.

Tuesday, 23 December 2014

The future of agencies...

This is a spoof right?

And the mobile one...

From the very good people of John St.

Monday, 22 December 2014

The future isn't mobile. A presentation.

I did my first ever plenary this year. It was at the IOF Insight in Fundraising's Special Interest Group's November conference.

Work wise, I don't think I've ever been more nervous about anything.

I'll type up my notes into a blog post soon*.

* probably never.