Thursday, 4 September 2014

MobileMagic: The 'one is not amused' edition


Don’t be scared of Snapchat. Be scared of Snapchat. Snapchat for businesses is real. This is how it’s being sold. Snapcat (meow) is scary. For clarity, click the link to see the slides being used to sell it to business.


Here's The Cold, Hard Proof That We Can't Stop Checking Our Phones. This is old news but, but, but today’s news. I challenge you to count how many times an hour you lock and unlock your phone.



What does ‘mobile first’ mean at Macmillan? Well, they tell us in this great blog post.

Speed matters… One I wrote on the Open blog about some work we’ve done for the DEC.

Saturday, 23 August 2014

MobileMagic: The I am 43 on Monday edition...



2009 Emergency Gazacampaign. Here is the 2009 Save the Children Gaza SMS campaign. Tragic how nothing seems to change...

A quarter of US Android phone users drive data traffic. Just the sort of geek stats I like.


There’s Finally an Anti-Selfie App. We all know someone who could do with this. I am the person I know who could do with this.

Texting lives on, despite rise of OTT. But fax marketing is dead. As a dodo.

Contactless payment donkey rides are a thing now. For those moments when you just need to get on a donkey but just don’t have the cash…

Global Social Media Users Pass 2 Billion. And this week's % of people who access social media via their mobile is 77%. Which reminds me I once said ‘Mocial’ in a meeting, (Yes, Mobile & Social = Mocial), I’ve never forgiven myself. And I don’t think you should let me forget it.

Some more. Internet and mobile use in the UK. Geek out with this stat laden infographical from We Are Social.



Sunday, 10 August 2014

Amplify your voice...



This is a great idea. And bit irritating.

Great because for a small donation Amplifyd will pick up the phone and lobby on your behalf.

Irritating because I had a really similar idea and the internet has just informed me that it is already being done! Though only in the states it would seem...

I read lots about how email campaigns and online petitions have become another 'thing' for MPs to manage, I wonder how much of an impact phone calls to the right people could have...

Lots more info here.





Saturday, 9 August 2014

MobileMagic: the words fail me edition



Before we begin. The DEC appeal for Gaza has been launched. Text DEC to 70000 to give £5.

This tweet from Brendan Paddy, Head of Communications at the DEC tells you all you need to know about Mobile in August 2014.
 





From cameras to keycards, everyday devices killed off by the smartphone. A wise person once told me years ago that the future of fundraising would be driven by ‘convergence’ the moment when all our stuff was crammed into a single communication device. I thought that person was bonkers. I need to apologise.

SMS Marketing Wallops Email with 98% Open Rate and Only 1% Spam. Nothing wrong with a link that includes the word wallop.


Science Proves That Using Your Cellphone at a Concert Is Ruining the Experience. And in other news bears sometimes do their business in the woods.

​NON SPONSORED AD ;)

Don't forget to tell everyone you know about this years 'I Wish I'd Thought of That'. I'm super proud to be involved and tickets are now on sale here.​


Thursday, 7 August 2014

Always listen to Fiona...



Fiona has been banging on at me for ages to watch this.

I've been refusing to do so as I'm not a massive fan of Mr Branson.

I relented today and I'm glad I did. What a fantastic way of drawing attention to your campaign.

And it worked. According to Fiona, WDCS had been writing to Virgin for years with no response. Within a day of releasing this film they had a response from Virgin.

Moral of the story? Always listen to Fiona.

Friday, 1 August 2014

Sunday, 27 July 2014

MobileMagic: the 10.55 on a Wednesday night edition


The Commonwealth Games wasn't the only thing this week. But it was a big thing.

mCouple Gives Users Access to Smartphone Activity of Romantic Partners. Wrong, just so wrong.

Infographic: Understanding Consumer Email Behavior. Lots of mobile email stats and an INFOGRAPHIC.

In Singapore, mobile customers can donate unused 4G to good causes. Simples.

Virtual pet can only be fed through walking. This is an idea that needs to be nicked.

The Commonwealth Games section...

Commonwealth Games 2014 Opening Ceremony: Ewan McGregor launches UNICEF charity fundraiser, making £2.5m in one night. From The Independent.

UNICEF raises £3.1m from Commonwealth Games opening ceremony appeal. From Civil Society.

UNICEF highlights the future - hopefully. From UK Fundraising.

UNICEF raises £3.1m from UK donations during Commonwealth Games opening ceremony. From Third Sector.


Commonwealth Games opening ceremony scores peak of 9m viewers. The Guardian.

Children First! Tim’s blog before it happened...


OMG! Tim’s blog on the day after it happened...

Blimey... Mine, written after I watched it on iPlayer from the call to action to the end.